Medicinal Chemistry, Drug Discovery & Drug Delivery

Pharmaceutical Marketing

Pharmaceutical Marketing is defined as the business of promoting or advertising the sale of Pharmaceutical drugs.  It is also referred as Pharma marketing or medico-marketing. Pharmaceutical Marketing helps to Raise Awareness About Treatments for Chronic Diseases. The prime contributing factors to be considered in Pharma marketing are growing risks, phrase raising costs, changing consumer needs and tightening regulations, globally. World Health Organization states that Pharmaceuticals represented a US$300 bn-a-year market globally as of 2015.